I don't know if you've noticed, but HOLY COW PANTS it's been raining hard over the last couple weeks/days/hours/minutes. Perfect weather for sequestering oneself in a dark room with hundreds of little kids in 3D glasses, as HCB and I did at a recent showing of
Coraline.
I'm not going to say too much about the movie itself. I think reviews tend to steal the soul of the creative endeavor. But HOLY COW PANTS you should go see this one, if only for the visual thrill. This newfangled 3D technology is a big part of it. As the movie is transporting you to this fantastical alternate world, the 3D is plopping that world right into your lap. I was captivated.
...All the way up to the moment after the movie when we tried to give our glasses back to the usher and she looked at us like we were offering her a steaming turd pile.
There we were, all high on the experience, all excited by the way technology and creativity can come together to inspire, and suddenly WAAAAH WUUUUH.
Obvi I Googled as soon as we got home. I found
this blog post saying RealD, the company who created the newfangled 3D technology, had started a glasses recycling program last fall.
Then I got on the horn.
First I called
AMC Loews Metreon 16 and talked to a very kind, very nervous person who informed me that I was not the first patron to complain about this, that they were "working on" rolling out the recycling program, and that while they couldn't give me any hard dates, they assured me it would be available "soon".
Then I called AMC's California offices. The receptionist, bless her, was confused.
So I had her transfer me to the corporate office. That receptionist, bless her, was also confused. I finally got through to someone in PR and left a message.
Then I decided to go straight to the source: I left a message for RealD's PR department. And HOLY COW PANTS, they called me right back! I talked to a lovely guy named Eric who told me all about the recycling program - no hard data or dates (though he offered to get them for me), but it's already available in locations nationwide. The glasses are sanitized and repurposed whenever possible, and the remaining sets are sent for plastic recycling. But he also made an excellent point:
They want us to REUSE these glasses. Like, bring 'em back for the next movie.
For sure they ain't yer grandmama's pair. They're sturdy, comfortable, and *almost* stylish, like something Michael Stipe might've worn circa Radio Free Europe. Ahem:

[Yeah, so I'm six eyes. You got somethin' to say about it?]
With 14 RealD movies coming out this year and another 30-40 in the works, it's a safe bet that you really will have occasion to wear them again.
But the thing is, if I have to store them, remember where I put them, and then bring them BACK to the movies every time Pixar anthropomorphizes another water buffalo, I've got about a 0.2% chance of success. And I am the kind of nerdball who religiously carries a water bottle, tupperware, a travel mug and a cloth napkin on her person.
I think the theaters should hold onto them for us. Don't you? And shouldn't they sanitize them onsite, since that'll reduce the carbon expenditure?
Maybe we can help Eric make his recycling program more functional. Anybody got some ideas? If we can't have an effect on the economic stimulus plan(s), we might as well offer our smarts to somebody who'll listen.