I bought them.
Over the weekend, I
found myself in drove myself to
ab fits and there they were, just as I imagined them: rough and tumble yet perfectly cut, aggressively washed yet believable on the body, and offering a fit that could accommodate the occasional
meatball Tofurkey sandwich. Not to mention the incredible(!) quality of the denim. They're the kind of jeans you have forever and ever, which goes a long way to making them a sustainable product.
But you know what sealed the deal for me? This African guy on your hangtag.
I figure any company that's featuring a tribal personage as a branding element - in addition to the continent of Africa -
must be doing something positive for the people there. I mean aside from just buying their cotton. Right? (Please tell me I'm right.)
Sincerely,
your most annoying customer
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